Last Chance for 2nd Anniversary Gala Dinner Reservations!

If you haven't made your reservation for the 2nd Anniversary Gala yet,... do it now!

The caterer needs a guest count no later than Wednesday, October 15th, so we need to have all reservations by that time.

Don't miss out on this great party for all of our Empress Theatre friends. Call the box office at (801)347-7373 right now, or make your reservation on line at the Empress Theatre's website.
Tell your friends to get their reservations in now too!

In addition to the dinner, there will be an awards ceromony, a preview of the 2009 season, and afterwards an evening of dancing the night away.

Second Anniversary Gala & '09 Season Kick-Off

Mark Saturday, October 18, 2008 on you calendar!

That's the day we'll be celebrating the 2nd anniversary of the reopening of the Empress Theatre! And well be kicking off the 2009 Season Ticket Sales!

We're having a gala party, starting at 7:00 PM, with dinner, an awards program and a sneak peek at the 2009 season, followed by dancing. The affair will be held at Rocky Mountain Raceway, 6555 W 2100 S, Magna. Tickets for dinner, the program and dancing will be $45/couple or $25 per person. If you just want to come for the program and dancing, it's $7.50 per person. Businesses can purchase their own table for up to 8 people for $160, and will get a placard with their business name on the table.

We'll also be kicking off our 2009 season-ticket sales at the gala, so you won't want to miss it.

Dress will be semi-formal, with coat and tie suggested. Call the box office at (801) 347-7373 to reserve your tickets now!

A Win-Win Solution

Would you invest an hour of your time to raise $50 for the Empress Theatre?

Would you invest an hour of your time planning your financial future?

Here's the deal: We've just formed a business alliance with Ameriprise Financial Ameriprise, (ranked 296 on the Fortune 500) has been around for more than 110 years providing solutions to help people change how they think about their money. Their specialty is creating financial plans to help their clients reach their personal goals and dreams. Their unique and comprehensive Dream > Plan > Track>^® approach helps their clients create and manage a personalized and long-term financial strategy. Go check 'em out!

If you call Amy at (801) 864-5280, schedule a free initial consultation with a certified financial advisor, and let her know that you were referred from the Empress Theatre, Ameriprise will donate $50 to OHPAA! There's no obligation beyond spending an hour with the advisor. Now if everyone of the 482 unique visitors to this blog over the last month were to schedule an appointment, that would be over $24,000 for the Empress Theatre. How cool would that be?

And, if Ameriprise's services are a match for you and you sign up as a client, Ameriprise will donate another $50 to OHPAA.

What are you waiting for? Call Amy now! (801) 864-5280.

4th of July Thank You's

A big special thank you to everyone who helped us celebrate the 4th of July Empress Theatre Style!



Suzanne, Michele, Pam, Tammy, Dr. Haggart, Douglas, Amy, Ginny and all the ushers and tour guides and other people whose names I don't have who helped with the yard sale and the theatre tours. We made a little over $800, which is good money for a yard sale. I'm not sure we made enough to justify doing all the work everyone did again, but we're that much closer to our goal of raising the down payment on the Empress! Way to go!



Steve, Liz, and all the cast of Seven Brides for Seven Brothers and the cast of "Jesters Royale" (It was as big a surprise for me as it was for you) for your presence in the parade and for passing out the fliers. A special personal thank you to Adam McKinlay for rescuing Amy and Ephraim with the 4-wheeler.



Laura Bedore, KOSY-FM and Green Team Utah for providing our parade announcer. As usual, Laura was terriffic!

Capital Plan Phase I: Purchase the Empress Theatre

As most of you know, we're kicking off a capital project fund raising drive with a "super-colossal" yard sale at the Empress Theatre on the 4th of July. Since we're asking for donations, I think you probably want to know what the money will be used for. The overall project will be in several phases over the next few years, so I'll serialize it in several posts as the information becomes appropriate to release.

The first goal is to own the Empress Theatre mortgage free in five years or less.

The down payment is $20,000. We've already raised $8,000, so we need to raise another $12,000. We've set August 31, 2008, as the milestone deadline to make the down payment.

The total purchase price is $240,000. Once we make the down payment, we'll have to service a $220,000 mortgage. We'll need to raise enough to pay that off over five years. Of course, raising it sooner would be better than paying interest.

So the numbers on this part of the project are: $12,000 by August 31, 2008, and $220,000 (in addition to the $12,000) by July 4th, 2013 or sooner.

Since this is just one phase of the overall project, if we raise more than these amounts, the money will go toward our other goals. (I'll post more about them in future posts.) If we don't make the $12,000 milestone by the end of August, we will have to renegotiate our agreement with the Ware family.

4th of July in Magna!

We've been getting a lot of donations for the "Super Colossal Yard Sale," and the Tribune and the Provo Herald have both published our notices. Joline is going to need some help tagging and pricning stuff. We can use a couple more hands to help run the sale too. If you can help, call the box office and let Suzanne know!

In addition to the yard sale, we'll be selling concessions both in the parking lot and in the Empress Theatre lobby. And we'll be offering tours of the Empress, so bring your friends that haven't seen a show yet.

In the meantime, there are some other cool things going on in Magna on the 4th:

• Lions Club Chuck Wagon Breakfast from 8:00 to Noon!


• The Senior Citizens Center is having a rumage sale (We're the copycats!)


• The Arts Council of Magna is having an art show featuring local artists in the Magna Chamber of Commerce building


• The annual Magna-tude parade will start at 12:30. Laura Bedore will be announcing the parade from near the Empress!


• All of the normal Copper Community Park Festivities will be be happening, including the carnival.


• Fireworks after dark.

More Surprises

What do you get when a theatre cleans out its property and set storage, and needs to raise $12,000 in a big hurry? One Super-Colossal Yard Sale!

We are tentatively scheduling this mega event for July 4th in the theatre's parking lot. We've got a snow mobile, a couple of electronic organs, a fountain, and some other stuff, but (and this is the cool part) we need more stuff to sell. So all of you that agreed to clean out the garage for your Dad's (that's a hint for those of you who have no money for a Fathers' Day gift) this weekend now have something to do with all that stuff.

It's a perfect win-win-win!

Dad gets a clean garage, you get to make a donation to your favorite charity, and we get to sell the stuff to help raise the $12,000 we need to make the down payment on the Empress Theatre. And you'll feel so much better when it's done. Just bask in it.

Now for those of you who don't have garages, don't have fathers, or just want more to bask in: we need volunteers to put the whole show together. Call, email, text or stop me or Joline on the street to volunteer. But volunteer now.

This is going to be so much fun!

Board Meeting: The good, the bad, and the not very pretty...

As I predicted a few posts back, Joline resigned as Executive Director of the Empress Theatre. Trent Oliphant has been named Acting Executive Director until the board finishes its reorganization and revision of the by-laws. Joline isn't gone completely though; she has agreed to help out with our development efforts. So expect to see Joline working on marketing and fundraising. (I am personally ecstatic about this!)
But for those of you who volunteer at the theatre, call Trent when you need something... Or Nolan, he is still the Artistic Director of the Empress Theatre.
Joline has been a wonderful asset to OHPAA and to the Empress, and I want to extend my personal thank you to her for going way beyond the call of duty. She is going to be a tremendous asset in the Development Department.
And we are going to need that help, as the board voted to proceed with phase one of the capital plan. In this phase we exercize the option to purchase the Empress Theatre from Leo's estate, and purchase the Magna Hardware building and all the parking to the west and north. I'm not going to go into a lot of detail on the arrangements, other than to say that we're getting a really good deal on the four properties involved.
But taking this action gives us a couple of serious challenges.
First, we need to raise the remaining down payment for the Empress Theatre. Our purchase option expires in August, and we need to raise $12,000 for the rest of the down payment.
Second, the deal on the hardware building will require us to pay $650/month for about a year, and then come up with $15,000. After that we'll either have to make payments of about $1,000/month, or find funding to pay off that purchase.
Under all of the scenarios, we'll need to either refinance the hardware building in three years, and the Empress Theatre in five, or develop funding to pay them off. And none of these scenarios includes anything for rennovation of the hardware building.
All of this is complicated by our current cash shortage. We can probably get grant money to at least help with some of these costs, but in order to apply for the grants, we need to have an audit. And to get the audit, we need to pay the auditor...
We are working with Salt Lake County and others to develop some of this funding, and I will be writing grant proposals like mad for the next little while, but we need your donations too!
And if you can't make a donation yourself, then we still need you! We need people to do everything from stuff envelopes to writing grant proposals.
We have, in fact, a need for someone to organize a super-colossal yard sale. I'm betting that you'd have a lot of fun with this; getting donated items to go with the two organs and the snowmobile we already have to sell; figuring out where and when to have the sale; advertising it and getting the word out. Come on, volunteer! You know you want to!

Fund Raising Update

WE DID IT!!! Thank you to everyone who donated or who helped recruit others to our cause. We didn't get enough in time to go with a color program, but we will have a slick black and white book.

Here's the honor roll of donors:

Betsy Vandenberghe pledged $50-$100

Jann Lowder, $100

Laura Bedore, $100

Kathy Wilcox, $100

Clyde Hendrickson, $200

And....

Rocky Mountain Power, $1580!

The Rocky Mountain Power donation is kewl. Clyde works for Rocky Mountain, and has done a bunch of volunteer accounting work for us. The power company has a program where employees can volunteer their time to a non-profit like OHPAA and the Empress Theatre, and the company will make a donation based on the number of hours donated.

So, a big thank you to Clyde Hendrickson and to Rocky Mountain Power. And to everyone else that contributed, large and small.

All of you other volunteers out there that have regular day jobs: check with your employers and see if they have a similar program. If everyone who volunteers at the Empress Theatre worked for a company like Rocky Mountain Power, my job would be soooooo much easier!

The Voices of Nature

As an audiophile, I tend to look for the esoteric in recordings. Back in the day before iPods and CD's, when we bought our music on vinyl record albums and reel to reel tapes (yes, I still have a working R-R deck and factory tapes in my collection), I used to buy the "audiophile" pressings and direct to disc recordings that were designed to bring out the most in the recording and demand the best from your sound equipment. (Back then I had about $10,000 in personal audio gear, no wife and no children.) One of my favorite recordings was a "half-speed mastered" copy of Bernie Krause's Citadels of Mystery. This is still one of my favorites, and one of the few that I've actually transfered to digital from the original album.

As a sound designer for the Empress, finding really cool, high quality "sound effects" is a major part of the fun. I've been known to spend hours browsing the sound files at sound dogs to find just the right thunder clap or door creak for an effect. Remember the crypt sound effect from The Mystery of Edwin Drood? The door creaking open, then shut and slamming, and those wonderfully mis-timed foot falls as Jasper sneaks up on Durdles. Putting stuff like that together is sheer heaven for me.

This morning, in my email I got news that combines both of these passions and then some! It seems Bernie Krause has gone and turned scientist and is working on a project to record the sounds of nature, what he calls the "biophony" before is it completely drowned out by the "anthrophony" or man-made sound. Not only is Bernie recording thes wonderful nature sounds, but he is using them to create music. If anyone wants to get a Father's Day gift for me, get it here.

Go visit the site even if you don't want to get me a gift, it's worth the trip. Oh, and the project is a non-profit that you can support too. (After you make a donation to OHPAA.)

Programs for Big Bad Musical

Okay, so here's what happened...

We had a smash hit with Joseph, that covered our expenses and allowed us to reimburse some long outstanding purchases and cover some other deferred expenses.

"An Evening of One Act Plays" was an educational program, not a major production. It was artisticly and educationally successfull, but it didn't make us any money. We may have even lost a bit on the deal. But that's why we're a non-profit organization.

We hoped that The Foreigner would ride on Joseph's coattails and be successful at the box office. Based on this expectation, we committed cash to secure the rights to Big Bad Musical and Seven Brides for Seven Brothers. And we started putting money into Seven Brides.

Well, Foreigner didn't do as well as we'd planned. It was a risky show for us to do. It's not well known outside of theatre circles, and it has some language and situations that some find objectionable. It just wasn't what our audience wanted. It's a wonderful show, and Porter and the cast have done a marvelous job with it. But we just didn't draw the paying audience we expected for it. Hopefully, when all the beans are counted, it will have covered its expenses.

But Foreigner hasn't put any cash back into the till.

Meanwhile...

For our big productions, we have a contract with Theatre Publications to actually publish the book. They have the right to sell some of the advertising, so they underwrite a large portion of the printing bill. So those big 32-36 page full color programs don't cost us very much. And we are able to sell advertising to help defray some more of the costs.

But our smaller shows and educational programs are not covered in the contract. One-Acts and Young Performers' Theatre isn't expected to draw large audiences, and we'd never recoup the cost of the big programs without selling a lot more advertising than we've been able to do so far. We've only had a couple of volunteers step up to sell ads, and they've had marginal success. (though they've been more successful than I was when I tried doing it for a living in Las Vegas!)

We were able to have the programs for One-Acts printed for $200. When I asked about doing the Big Bad programs, and I was ordering only half as many, the quote was $250. That was a pretty steep increase. And we're cash tight.

So, here is a specific need for donations or sponsorships. We need to raise enough cash to cover printing the program for Big Bad, and we need some additional cash to cover the cost of printing flyers and postcards and doing our other marketing things. If we can raise $500, we can do 500 black and white, 8 page programs and have color postcards and flyers printed. If we can raise $750, we can have the programs in color. For $1,000 we can do 16 pages in color.

(No. We're not in danger of closing up shop. We have a temporary cash shortage. But we do still have a long way to go before we'll be financially comfortable and able to reach our goals. I always look at these little situations as opportunites. Lets see if we can raise some cash to meet this need! As an educational program, this is one of those things that has value beyond the price of admission.)

So, I'm going to ask you to either make a donation, become a sponsor, or help us find some sponsors for Big Bad Musical. (BTW, I already have one $50 pledge... From one of our friends in Holladay!) The deadline to submit the program to the printer is Monday, so don't procrastinate.

UPDATE: As of 11:40 this morning, I have received a committment from one Friend of the Empress for a $50 - $100 donation, but she won't be able to make it until June 25 when she returns from Brazil. Another of our friends has agreed to put a full page ad in the program. And finally, we've received a $200 donation through Google Checkout. That's $325 we've raised so far. Lets keep going!

UPDATE: Got an email from Joline a few minutes ago. Kathy Wilcox just made another donation for $100. Kathy you Rock!

UPDATE 6/9/2008: Jan Lowder just donated $100 via Google Checkout! This is awesome!

Super Star Volunteer: Joline Walgamott

I had hoped I'd never have to write this particular blog post. And I'm sure I'll catch hell from Joline when she reads this; I don't think she wants this disclosed, but I'm going to disclose it anyway.

It's not that I don't want to sing Joline's praises. Joline is one of the most wonderful people I have ever met, and as the Executive Director of the Empress Theatre, she has been a tireless volunteer. She has taken on an enormous job and made the Empress work. Joline and Rod have put so much of themselves into OHPAA and the Empress Theatre; much more than most of you will ever know.

Many of the folks who come to play at the Empress come to do the fun things; either to be on stage in a show, or to watch a performance. But some of us have taken on the, "its a tough job, but somebody has to do it" functions of the Empress. The Executive Director position is one of those jobs, and Joline is one of about five folks that have carried OHPAA and the Empress Theatre's water so the rest of us could have fun. Joline has put in many, many 60 hour weeks for us, and both she and Rod have sacrificed things in their personal lives to make the operation work. The Executive Director merits a salary of $100,000; Joline has been doing that work for 18 months for ... zilch.

But now the chickens have come home to roost, and I feel that I have failed Joline in my efforts to raise operating funds. You see, on Monday, Joline had to start a paying job at Discover Card in order to help support her family and recover some of the financial resources she and Rod have put into OHPAA. The financial burden of supporting OHPAA became too much for the Walgamotts. As a result, Joline will have less time available for her ED duties, and that work is going to have to be done by others. There is actually discussion of Joline stepping down as Executive Director.

I'm going to put this bluntly: OHPAA needs to raise about $250-300,000 to reach its 2008 operating goals. We need to raise about $50,000 fairly soon to maintain our production quality for the remainder of the season. Part of the goals includes salaries for about six people that carry the load so the rest of us can have fun. If you love the Empress Theatre, or if you love Joline, as I do, then click on the donate button to the left, or if you can't make a cash donation at this time, then help me to raise the money by volunteering your time to help with fund raising and marketing.

Do it right now while you're thinking about it.

OHPAA Long Range Capital Plans

Rod, Joline and I (and Nolan for a few short minutes) met on Wednesday with Bob Bailey, a consultant, and a delegation from the county working to develop Salt Lake County's "Cultural Arts Master Plan" to discuss the future of OHPAA and the Empress Theatre.
We gave them a tour of the Empress Theatre and the Magna Hardware building, discussed what we've accomplished so far and what we plan to do in the future.
As some of you may already know, the Empress Theatre is the only live theatre serving the west side of Salt Lake County (HCT, located on 2200 W is actually east of the geographical center of the valley.) The only other live performance venue to serve the west side is the Usana Ampitheatre in West Valley City. The purpose of our meeting was to ensure that OHPAA and the Empress Theatre are included in the master plan so that we don't get bypassed as arts development monies are appropriated and locations for venues are chosen.
As part of the discussion, we talked about OHPAA's longer range plans. We still need to purchase the Empress Theatre from Leo Ware's estate beofre our purchase option expires in August. We are also working on purchasing the old Magna Hardware building right nextdoor to the Empress. That building includes the parking lot to the west and the alley easement that runs from the Empress to 9180 West and the building that currently houses Walgamott Realty. Further down the road, but not much further, we are looking at acquiring the old Dyches Drug building across the street.
The hardware building will be rennovated for use as a set construction shop, costume shop, storage and possibly some office space. We might also open the upstage wall of the Empress Theatre stage to communicate with the hardware store building to allow us to move scenery back and forth between the two buildings rather than take it through the lobby as we do now.
The 6000 square foot main floor of the Dyches building would be used as a rehearsal hall, classroom, reception area, and possibly a small eatery and gift shop. We could also use that building as a black box theatre or for non-play type performances like our show choir or for events like dances. (Despite the overwhelming preference for an outdoor party with live entertainment, I still want to have a formal gala. Probably in the winter. Fortunately, we can do both!)
Finally, the parking lot west of the hardware store would be paved and marked, while the alley behind the Empress Theatre and the hardware store would either become additional parking or would be landscaped for outdoor events. And we'd probably add the parking behind the Dyches building as well.
All told, it will take about $750,000 to $1,000,000 just to purchase the buildings and do enough of the rennovation to allow us to open them up. We'll have to decontaminate the meth lab in the Dyches building, tear down that eyesore on top, and fix the roof. And probably double that to actually complete the project. But I think it is well worth the effort for both OHPAA's sake and for Magna's.
These plans are still in the development stages, and haven't even been voted on by the Board yet, but I thought folks would like to know what we're looking at in the future.

Dance the night away or big picnic in the park?

Would you rather dance the night away or chill out at a big picnic in the park with friends? Over the last month, there have been more than 100 visitors to this blog, but only 12 of you have voted in the poll in the left margin. There are five days left, go register your vote. Do it right now!
The big picnic is in the lead at the moment, followed a close second by the formal gala.
While I'm on the subject... Who'd like to help plan either of these events?

Value Beyond the Price of Admission - My view

Okay, I guess it's time for me to answer my own question, and say what I think the value beyond the price of admission is.

Lets start with the value of the price of admission. That value is the value of the entertainment; the value of seeing the show on the stage, complete with all of the ooohs and ahhhs and teary eyes and belly laughs. The value of the one time experience. I may want to share that with a friend, and so I will buy my friend a ticket and come see the show again. I feel that the entertainment is worth more than the price of the ticket and drop some cash in the donation box or send in a check. But all of these are things that are included in the price of admission.

But the one time experience doesn't justify tax payer funded subsidies or large grants from philanthropic organizations. As I reframed the question, what is it about some performing arts programs that allows them to compete with cancer research or public education for funding? What is the common thread? Here then, is what I think...

Things like medical research or education or environmental science or poverty programs are worthy philanthropic areas of focus because they seek to improve the quality of life. Some, like environmental science or education, seek to reach the broadest possible scope; while others like poverty reduction or medical research, seek to improve the quality of live for a select sub-group of the human population. Yet even with the most tightly focused field, we all gain because we push forward the field of human knowledge. An idea or discovery in one area often translates into advances in other areas as well.

Whether you believe that Man was created by deity or evolved from a primordial sludge, one thing we can agree on is the one of the more remarkable things about human beings, which sets them apart from all other forms of life on Earth, is the use of language. All animals can communicate with each other, but only Man uses language to communicate ideas. In fact, the ape named Ape from George of the Jungle aside, Man is probably the only creature that thinks in terms of ideas. We not only think and communicate ideas, but we have developed the ability to record ideas and save them for people that come after us. So ideas, and the ability to communicate those ideas, is what makes Man unique, and also gives Man both the ability to rise above a base existence, and the ability to befoul his existence.

Were it not for this ability in Man to create and then communicate ideas, then the medical research, the poverty program, the environmental science, and education would not be possible. Is it not then, extremely important to support the further development of both ideas themselves, and the means through which they are preserved and communicated? And since Man can both elevate and debase himself depending on which ideas he chooses to pursue, is it not in the best interest of Mankind to support the higher ideas?

Mortimer Adler, one of the chief editors of Encyclopedia Brittanica, calls it the "great conversation." He collected close to a hundred of the best works of classical literature, from Plato to Shakespeare to Freud, in to a large set of books he calls "The Great Books of the Western World." Each of the books was chosen because it makes a major advance in human thinking; each book is a classic in its field. But books are only part of the story... and not always the right way to preserve or transmit an idea.

Theatre, Dance, Opera, and Symphony (I didn't chose these categories... they came from a comment in the Salt Lake Tribune), and in fact each of the fine and visual arts, embodies both a means of communicating ideas and a means of preserving ideas. Performance actually came before the written media, and it is likely the oldest means of transmitting and preserving ideas. All of these prompt us to use our brains differently than we might otherwise. And by stimulating our brains differently, prompt us to look at our worlds differently; they encourage us to create new ideas.

So, to summarize, the performing arts are a means of preserving and communicating classic ideas that are part of the Great Conversation, and stimulating new ideas that will advance that conversation. They are worth the support of governments and the donations from wealthy foundations because they not only improve the human condition, but because they preserve and advance the mechanism that makes all other improvement to the human condition possible. They are not just a part of what humans do, they are what makes us human.

Donate to OHPAA Through Google Checkout

Google Checkout, the online shopping service operated by Google, has agreed to allow OHPAA to use their service to collect donations from visitors to our website and blog. The really cool part of it is that Google isn't going to charge us the normal credit card transaction fees and gateway fees and such that we'd be charged if we used a conventional merchant account. So 100% of your donation goes to support OHPAA's operation. Now that's kewl!

I'm still working on the details for various sponsorship and membership levels. If you have any ideas, post 'em as a comment or send 'em in email.

I will be answering my question about why organizations like OHPAA can operate as non-profits in the near future, (It'll probably be a couple of posts to do it justice), but in the meantime, consider this:

• The Empress Theatre is the only live theatre west of I-215 in the Salt Lake Valley.
• The Empress Theatre building is listed on the National Register of Historic Places for both its role in local history and its architecture.
• The Empress Theatre is dedicated to providing family friendly entertainment; which means wholesome and clean shows at an affordable price.
• The Empress Theatre is becoming the social "center place" in Magna.
• The Empress Theatre provides a place for local youth to work and learn after school, and provides a significant educational experience.
• The Empress Theatre is helping to revitalize Magna Main Street by attracting patrons from around the valley and beyond.
• The Empress Theatre and OHPAA partner with other local organizations to help bring a measure of culture and art to the West Bench.

If continuing any of these things is important to you, then please click on the 'Donate Now' button on the left side of this blog or on our main website, and make a generous contribution.

The Value Beyond the Price of Admission

Every now and then I am confronted by someone who complains, as did a commentor in today's Tribune (see the comments associated with the letter): "What is it about dance, theater, opera and symphony, that they can't finance themselves like so many other artistic genres?"

This person is probably suffering from a common delusion that most of the operating money for live theatres like the Empress and organizations like OHPAA come from government grants. For the record, OHPAA received a whopping $3,000 in government subsidies last year; compared to over $500,000 in donated cash, volunteer labor, and materials from private sources and over $70,000 in earned income from ticket sales, etc. And that was just our first year of operation. We expect to make about $150,000 from ticket sales this year.

Nevertheless, the question is valid and deserves an answer. I think however, that we must first reframe the question slightly. Dance, theatre, opera, and symphony and all of the other performing and fine arts are all able to "finance themselves," but they don't do it strictly from the money collected from admission to events or sale of artifacts. These art forms are funded by a combination of "earned income," sponsorship revenues (from the sales of advertising and promotional partnerships) , and donations or grants from private and public sources.

For what it's worth, TV, movies and even professional sports wouldn't make it on admissions alone. They need sponsors and they get subsidies too! There is just a different mix and visibility, as well as different production & distribution efficiencies.

Next, I think we need to ask the question: Why is this this model used? This question is really two questions: What are the alternative models and why is this model chosen over them? And Why does this model work at all?

We can take up the first question at a later time, but for today, lets examine the 2nd. Why is it that "dance, theatre, opera and symphony" can finance their art and the operation of their venues with tax subsidies and private donations?

What value exists in the performing arts that justifies governmental subsidy programs like the Salt Lake County Zoo, Arts, and Parks program or a grant from the Utah Arts Council or the National Endowment for the Arts? What prompts a charitable foundation like the George S. and Delores Dore Eccles Foundation to establish arts as a philanthropic focus? What inspires a private donor to write a check for several thousand dollars and give it to an organization like OHPAA? And what's up with all the donated labor and time?

I have my thoughts on this, but I think I'm going to leave the question open for today. Instead, I'd like to hear your ideas about why it is even possible for a performing arts organization to acquire funding beyond what it can earn from the sale of tickets. Click on the comment link below and tell me what you think.

The Abundance League

As I was purusing the blogsphere in search of funding opportunities for OHPAA this morning, I came across an organization called "The Abundance League." Many years ago, one of my mentors taught me to think in terms like, "Other people have everything I need in the world, and they will happily give it to me if I give them what they need." The Abundance League seems to operate on that principle.
In the Abundance League Manifesto they say:

We believe that abundance flows from helping each other. That mutual aid,
collaboration, and interdependence lead to abundance in all it's forms - health,
wealth, happiness, friendship, know how, great experiences, and more.

That scarcity is created by anything that keeps us from helping each other. That
anything blocking increasing levels of cooperation cheats humanity of its full
potential. That beliefs, behaviors, and social divisions that keep us from
helping each other lead to poverty and violence.

That the purpose of our lives is to be of service to each other. That it is our responsibility to understand our unique abilities and passions, design a life of service that uses these for our own fulfillment and to the best advantage of others, and to find like-minded collaborators to advance our service projects. That this is not only our responsibility, but also one of the most powerful sources of purpose, meaning,
and joy to do the work we were meant to do.

Taken in this context, my job as the Development Director is to help others (our donors and patrons) to reach their objectives through helping us (OHPAA and the Empress) to reach ours. This is true of all the different aspects of what we do at the Empress and for OHPAA. Volounteers volunteer because they get something back from the experience.
I would like to start an Abundance League chapter in Magna. The meetings sound like a lot of fun for everyone, and would probably be profitable for everyone.
If you are interested, leave a comment or send an email to twimmer@empresstheatre.com

Tickets Available ONLINE!

Tickets for Empress Theatre productions are now available online! Here's how it works: Click on the link on the main Empress website, the "tickets" link here on the blog, or just click here. You will be taken to a secure website with a list of Empress shows that you can purchase tickets for. Select the production you want to see (today only Joseph and the Amazing Technicolor Dreamcoat is available) and a click opens a list of performances, and tells you how many seats are available. When you click on the "Buy Tickets For" button, a diagram of the Empress's seating comes up. Next you select the section where you want to sit.

Red seats are already sold, green are available to purchase. Pick the seats you want by clicking on them. When you're ready click on the appropriate button, and you're looking at a new screen where you're presented with pricing options. If you don't already have an EZTicketLive account, you'll be asked to register at this point, or if you already have an account, enter your credentials.

The next screen displays the total price you'll pay for the tickets. It also adds a $1.50 convenience fee. This is a fee we pay for the online ticketing service.

Now for my favorite part: On this page is a place to enter a donation. Feel free to put large numbers in this field.

Then select "print at home" to have the tickets emailed to you. At the moment, this is the only option, but there may be others in the future. Next select your payment method, and enter the payment details. When you're ready, click on "process card."

Check your email, print your tickets and we'll see you at the Empress!

More than "Just Another Community Theatre"

As I talk to people from around the valley, they've either not heard of the Empress Theatre, or if they have, they immediately assume that the Empress is "just another community theatre," and they pass on the trip to Magna. Unless, of course, I'm talking to someone that has come to one of our shows. Then they ask me, "Where do you find all that talent? Are they all really local? Are they really just amatures?"

All three of those questions were posed to me by Betsy, a friend of mine from Holladay after she and her family came to a performance of Fiddler on the Roof last summer. Last Monday, she came back to see Joseph and the Amazing Technicolor Dreamcoat and brought 20 other people with her. This was her third trip back to the Empress... Somehow I don't think it will be her last. Several people, including my friend Betsy, have said we remind them of Hale when they were in their old digs downtown.

Clearly, the Empress is not "just another community theatre" in terms of our production quality and the talent of our performers. But there's more to the story than that. Over the next little while, I hope to post articles on each of the areas where OHPAA and the Empress are working. For now, here's a short list:

• Historical Preservation: The Empress Theatre isn't just an old building. She's listed on the "National Register of Historic Places" for her place in local history and for her distinctive architecture. And OHPAA's interest in preserving the history and cultural heritage of Magna doesn't end with just preserving the Empress Theatre.
• Educational Programs: We've already started working with local elementary schools to provide interesting field trips to introduce children to the performing arts, and even give some of them a taste of being on the stage. We're working on plans for a number of other educational programs. Afterschool, community, and homeschool group programs, personal lessons, and even a touring performance group.
• Community Building: OHPAA is working with other organizations like Salt Lake County and the Arts Council of Magna to develop cultural and social programs in the Magna area. We're very proud to note that several new businesses have open near the Empress recently, and we hope that the Empress had a part in the resurgence of Magna's Main Street.
• Arts and Culture: This would normally go without saying, but we certainly want the search engines to pick up on it! Beyond just producing plays and selling tickets, OHPAA has a committment to developing new talent and to exposing our audiences to other than the popular fare. We've committed to producing a series of One Act Plays written by Salt Lake Valley High School Students, we've produced two of Shakespeare's comedies and will produce more, we'll be producing an original musical, The Workshop, or trouble at the pole, by local playwright Jordan Dixon to premier this December.

If you haven't come to one of our performances, you're missing a treat! If you have, then consider either volunteering or donating to help us complete the project we've started.

Just another community theatre... Yeah, and Katrina was just another thunderstorm.