Friday, June 6, 2008

Programs for Big Bad Musical

Okay, so here's what happened...

We had a smash hit with Joseph, that covered our expenses and allowed us to reimburse some long outstanding purchases and cover some other deferred expenses.

"An Evening of One Act Plays" was an educational program, not a major production. It was artisticly and educationally successfull, but it didn't make us any money. We may have even lost a bit on the deal. But that's why we're a non-profit organization.

We hoped that The Foreigner would ride on Joseph's coattails and be successful at the box office. Based on this expectation, we committed cash to secure the rights to Big Bad Musical and Seven Brides for Seven Brothers. And we started putting money into Seven Brides.

Well, Foreigner didn't do as well as we'd planned. It was a risky show for us to do. It's not well known outside of theatre circles, and it has some language and situations that some find objectionable. It just wasn't what our audience wanted. It's a wonderful show, and Porter and the cast have done a marvelous job with it. But we just didn't draw the paying audience we expected for it. Hopefully, when all the beans are counted, it will have covered its expenses.

But Foreigner hasn't put any cash back into the till.


For our big productions, we have a contract with Theatre Publications to actually publish the book. They have the right to sell some of the advertising, so they underwrite a large portion of the printing bill. So those big 32-36 page full color programs don't cost us very much. And we are able to sell advertising to help defray some more of the costs.

But our smaller shows and educational programs are not covered in the contract. One-Acts and Young Performers' Theatre isn't expected to draw large audiences, and we'd never recoup the cost of the big programs without selling a lot more advertising than we've been able to do so far. We've only had a couple of volunteers step up to sell ads, and they've had marginal success. (though they've been more successful than I was when I tried doing it for a living in Las Vegas!)

We were able to have the programs for One-Acts printed for $200. When I asked about doing the Big Bad programs, and I was ordering only half as many, the quote was $250. That was a pretty steep increase. And we're cash tight.

So, here is a specific need for donations or sponsorships. We need to raise enough cash to cover printing the program for Big Bad, and we need some additional cash to cover the cost of printing flyers and postcards and doing our other marketing things. If we can raise $500, we can do 500 black and white, 8 page programs and have color postcards and flyers printed. If we can raise $750, we can have the programs in color. For $1,000 we can do 16 pages in color.

(No. We're not in danger of closing up shop. We have a temporary cash shortage. But we do still have a long way to go before we'll be financially comfortable and able to reach our goals. I always look at these little situations as opportunites. Lets see if we can raise some cash to meet this need! As an educational program, this is one of those things that has value beyond the price of admission.)

So, I'm going to ask you to either make a donation, become a sponsor, or help us find some sponsors for Big Bad Musical. (BTW, I already have one $50 pledge... From one of our friends in Holladay!) The deadline to submit the program to the printer is Monday, so don't procrastinate.
UPDATE: As of 11:40 this morning, I have received a committment from one Friend of the Empress for a $50 - $100 donation, but she won't be able to make it until June 25 when she returns from Brazil. Another of our friends has agreed to put a full page ad in the program. And finally, we've received a $200 donation through Google Checkout. That's $325 we've raised so far. Lets keep going!
UPDATE: Got an email from Joline a few minutes ago. Kathy Wilcox just made another donation for $100. Kathy you Rock!
UPDATE 6/9/2008: Jan Lowder just donated $100 via Google Checkout! This is awesome!

No comments: